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Creating Content for
Campaigns & Collateral

Over the years, I've worked as an independent creative partner for several agencies and clients—including Ogilvy, EM2 Design, Lighthouse Marketing and SPANX. Here's some of the freelance projects I helped concept & write across multiple touch points:

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  • Intercontinental Hotels Group: Concept and copy development for their IHG Rewards Club promotion across print, web, social media & PR Channels.

  • PGi: Copy content for a series of humorous business etiquette vignettes used in a promotional eBook and various digital and social media outlets.

  • Crystal Springs: Concept and copy development for their "Great Body of Water" campaign including online and video elements to introduce their new brand mascot.

  • Roadie: Tone of voice development and digital copy content in support of the company launch to help establish their arrival as the premier crowdsourced delivery platform.

  • SPANX: Copy development for a monthly e-marketing campaign and coordinated website landing pages, as well as print collateral for new product launches.

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