Getting it Just Right for
Sparkle® Paper Towels 

When writing for Sparkle Paper Towels®, balancing the brand’s spirited side with its sensible side was always the main challenge. Hitting that sweet spot required injecting just the right amount of conversational humor with practical advice to create engaging content that was both entertaining and informative. On social, this meant creating original content for Facebook and Instagram that would link back to expanded blog articles on the main website—most recently with a DIY series highlighting “beyond the paper towel” tips, ideas and recipe suggestions for the holidays.

Together with a talented Art Director, we created a series of clever posts showcasing several "bright ideas" for using every part of your Halloween pumpkin, a Thanksgiving turkey prep infographic and a downloadable holiday planning calendar. Our combined creative efforts, featuring all-original copy and  illustrations, were recognized as a 2022 GDUSA In-House Design Award winner.