Gnome for the Holidays
with Dixie® Cheer™

Dixie® Cheer™ launched in 2020 as a set of festive tableware items designed for the holiday season. The retro-styled plates, cups and bowls created for this collection delivered on the Dixie® brand promise of helping consumers focus on the occasion rather than the mess—especially during an already hectic time of year. To promote this effort, I helped craft the whimsical story of the “North Pole Gnomes” who brought cheer to every occasion via their festive tableware collection and a variety of entertaining ideas.

Working with my creative team, we brought the brand to life with an animated "origin story" video to introduce the Cheertown characters and tableware collection, print-at-home décor items, recipe-swapping ideas and DIY crafting tips. With just the right dash of seasonal style, it was the perfect entrée into the festive world of Dixie® Cheer™—especially for those who love to entertain their family and friends throughout the winter holidays.