The Vanity Fair® Napkin brand is well-known for its premium, “cloth-like” white napkins featuring their distinctive seashell pattern—an affordable way to show your family and friends how much you care by making the setting as special as the meal. As part of their 2021 social holiday content calendar, I worked closely with an Art Director to create a series of Pinterest posts featuring a beautiful assortment of food-styling and table-decorating suggestions—all paired with the perfect table napkin for elevating any seasonal occasion.

 

Through creative copy and design, we created a gorgeous collection of relevant holiday pins with simple entertaining tips and ideas to elevate Fall and Winter occasions—featuring all-original photography and copy content. Besides reinforcing the Vanity Fair® brand mission to help consumers make every mealtime moment count, the creative content itself went on to win a 2022 GDUSA Digital Design Award.